After all the management meetings, endless meetings in product designs, strategy marketing sessions and finally a manufacturing production schedule, out comes a fine product that fills our needs. Whoever said, “Filling a need, is the Mother of Invention”.
When I photograph a product or its production, I’m looking to tell a story. A visual story that communicates how it’s made and/or it’s features. Photographing the uniqueness of a product can be challenging. The heat treating of a metal rod that becomes a critical bolt, the precision grinding of a machine gear, the making of stainless steel to the filling of a wine bottle.
This is how I photograph their story in a compelling way, the challenge is always there… Waiting.
