A product photograph, a good portrait of a product, is telling a story and selling itself at the same time. Be it a car, a shirt, a wine, a camera, or whatever, the photo starts a running word dialog in your head, finding words that describe it, and a reason to make the purchase.
It can be a studio photograph with controlled lighting, where I show a group of wine bottles that tells a story about a winery. It can be a location photograph of a remodeled bathroom, that tells the visual story in detail of a talented carpenter. In an ad, a photograph of car on a highway could illustrate a selling feature, such as speed or fuel economy. It’s still a product photograph that tells an attention getting story.
